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Handbuch Vertriebsmanagement - Strategie - Fuhrung - Informationsmanagement - CRM (German, Hardcover, 2011 ed.): Armin Arnold Handbuch Vertriebsmanagement - Strategie - Fuhrung - Informationsmanagement - CRM (German, Hardcover, 2011 ed.)
Armin Arnold; Edited by Christian Homburg; Contributions by Martin Artz; Edited by Jan Wieseke; Contributions by Klaus Backhaus, …
R4,037 Discovery Miles 40 370
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Renommierte Autoren vermitteln praxisorientiert wissenschaftlich fundierte Erkenntnisse zu den wichtigsten Eckpfeilern eines umfassenden Vertriebsmanagements.
Daruber hinaus bietet das Handbuch einen Einblick darin, was ein erfolgreiches Vertriebsmanagement in verschiedenen Brachen, wie der Pharmaindustrie, der chemischen Industrie, der Energiewirtschaft oder dem klassischen Industriegutervertrieb auszeichnet.

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